As Head of Design I was able to pull lifestyle photography, mobile design, and marketing projects all into one group.
It wasn't easy, but it made the designs far more consistent and the story telling in marketing was far more accurate. This included things like mobile design:
Insitu photography highlighting usecases..
Apple store updates for launch day sprints..
Print campaigns for retailers to sell our product on end caps and display cases.
The doorbell integration and photography was done in house.
Including all product staging for campaigns.
Having such a large press department gave me an opportunity to tell stories in more than one way, to more than one kind of end customer.
We even produced a web commercial for doorbell cam launch!
