📉 App Store Rating & UX Overhaul
The iOS app rating had dropped below 4.5 stars, requiring immediate attention.
Solution: Conducted NLP analysis on customer feedback and a CS audit to identify common pain points.
Result: Updated installation guidance within the app, reducing CS troubleshooting calls by 88% and restoring our rating above 4.5 stars in two weeks.
📱 Android & iOS Feature Parity
iOS was significantly ahead of Android in features and UX.
Solution: Conducted a full platform audit, restructured feature development priorities, and expanded design support for Android.
Result: Improved cross-platform consistency, but known Bluetooth issues temporarily impacted Android’s rating.
📸 Brand Cohesion: From Digital to Physical
Pulled lifestyle photography, mobile UX, and marketing under one unified strategy.
Designed Best Buy in-store displays, Apple Store product updates, and a new brand deck.
Produced a web commercial and expanded product photography in-house, reducing reliance on external contractors.
Lead and Organized Print campaigns for retailers to sell our product on end caps and display cases.
🏢 Department Restructuring & Cost Savings
To streamline design efforts, I built an internal Studio Model for brand & product design, securing approval to hire a Creative Lead.
Eliminated $84,000 in quarterly contractor costs, reallocating budget for video demos in the installation process.
Introduced Trello-based workflows for cross-department creative requests.
🔑 Airbnb Guest Invite Redesign
New Airbnb safety & compliance policies required a redesign of the guest invite process.
Solution: Led the creation of a new PRD and cross-functional execution plan.
Result: Airbnb’s launch of the Keypad Partnership feature drove a 6% increase in new user acquisition from Airbnb guests to lock owners.
Final Takeaway
August Home’s success wasn’t just about building great hardware—it was about delivering a seamless, intuitive software experience that matched its industry-leading reputation. Through data-driven design improvements, cross-functional collaboration, and brand alignment, we turned user frustration into a more intuitive, engaging, and trusted smart home experience. 🚪🔑
