Dating in a volatile market, while creating a useful tool in a culture driven by tradition and many religious implications takes some delicate steps. While offering tools to allow parents to do portions of the matching, we gave the power of dating to India where it otherwise wasn't. Unlocking the potential for global cultures to connect.
As Lead designer I took all this very seriously, and made sure there was tasteful communication throughout the experience.
With features that allow for more freedom in using interests and communities as a way to find common ground.
Keyword matched profile highlights. We also made it a lot more compelling for someone to send the first message by offering customized help!
We want you to talk.. Let us manage the rest.
