Persuading The User
EcoAtm brought me on as the Lead Designer for their 2 year old start up. Their previous models were yielding $18k in revenue a month and now they wanted to expand. Being a company founded by engineers, they finally gave up and let me in!
As the designer I disrupted the current workflow, challenged the negative paths and then pushed a design language that can be open for all users. This design was accepted and will soon grace the Gen 2.0 machines to be launched this 2011 year.