Persuading The User
EcoAtm brought me on as the Lead Designer for their 2 year old start up. Their previous models were yielding $18k in revenue a month and now they wanted to expand. Being a company founded by engineers, they finally gave up and let me in!
As the designer I disrupted the current workflow, challenged the negative paths and then pushed a design language that can be open for all users. This design was accepted and will soon grace the Gen 2.0 machines to be launched this 2011 year.
Say hello to Riclo, designed by me to help the user when they get stuck!
