It is 2013... The age information has passed, we are now at the point where people want to be able to control their own data. The age of the cloud.
As the creative lead on this project I took a very bold approach to a data intensive environment. The ux portion of the project was very hazy, but when the requirements started to turn into actions I pounced. Managing a family or network of people and their heath is hard enough, so why not make it feel like we are moving forward.