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Capturing the character....
It is not something acomplished athletes plan on, they don't shoot for a persona, but the common goal makes them find similarity.
Part of my job on this project was to find this commonality and how they will connect. I proposed real pathing for the types of people this site can help. This created a prolonged page visit on the site up 4.5 min.
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I spent time interviewing the racers and asking about their experiences with Ironman. What I learned is that many of these users aspire the same but their actions are very different.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/37040e9632c9deeb758e70cc_rw_1920.jpg?h=f76df69717b907c50516eba8ddd666e3)
UX wires of default home page pathing..
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/a37ebf125f99034e4398dc90_rw_1920.jpg?h=a4e99791509f2ee6117d9d6464d04250)
A fan's first time experience.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/687f296cd891be024549d12c_rw_1920.jpg?h=958d893c3a44b47cb9c8d4623ff3a4e0)
Early concept design around displaying the versatility of the modules and the gritty design.