When you think you need character,
why not just create one?
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/7673993525b18069ad491c40_rw_600.gif?h=ad9952440ed6888544ad3d43749f1887)
meet the plum
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/abbaed592c5c89a593ae0b17_rw_1920.png?h=53a4e60632499ccb5f2d0f4502cd0a95)
Leanplum needed to tell a complex story in a very succint way. Product manager and marketers have diffrent needs and plan different things but they need tools to solve the same goal, customer engagement.
My job was to create a dashboard and organize a brand that will allow for anyone familiar with mobile devices to understand the power of our software.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/56f17a20ae86f6260814b549_rw_1920.jpg?h=9958d507ded44a465add808d925ed291)
Starting with a new web & sign up experience to allow for the new users
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/504af480fc1d13bc6c0fe2a8_rw_1200.jpg?h=a11d270e29b1ff52adc1fa29dc640f91)
Analytics dashboard that allows our customers to manage data based on company objectives and the actions you are taking to effect them
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/072dc8fc7378d6bdb777a611_rw_1920.png?h=73c00977a26d4257c5e5a71f1dfbb23f)
Messaging dashboard to see all your current campaigns
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/6c46c8be0e229e6da8cd61d8_rw_1920.png?h=adcf73d91da11e25460a11a243d70d80)
See your messaging as a timeline so you can understand how your customers are impacted by your campaign
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/b632914bee791cac1461a80e_rw_1200.jpg?h=1afe5019a58e25e81e8a62e00b56793b)
A chip off the old Visual Style Guide Block
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/d52bd876f213ed3b8596d02f_rw_1920.jpg?h=c502aa2974aa6b0b8bb8ffa23eec3da0)
Situational content to help customers understand real use cases
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/2d437ba6d5bcc1140c643f13_rw_1920.jpg?h=f7ec7f97aa70b5563277a26450784584)
BONUS: Who needs a WYSIWYG editor for their app?
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/3e0e8e8b2254e046117e25ba_rw_1920.jpg?h=5b6cae201536ac89225f26cad6601c38)
BONUS #2: Drag and drop A/B testing makes is so much easier.