Working Backwards: Defining the Product Vision
To build a product that truly met the needs of expecting mothers, we worked backward from the ideal user experience:
User Problem: Many pregnant women face unexpected postpartum symptoms due to a lack of structured preparation and support.
Desired Outcome: A proactive system that helps patients stay on track with appointments, receive timely reminders, and integrate their family into the journey.
Key Insights from Beta Users & Internal Teams:
Patients needed structured preparation ahead of medical appointments.
Family involvement was critical but often unstructured.
Reducing friction in data collection would improve engagement.
Family involvement was critical but often unstructured.
Reducing friction in data collection would improve engagement.
Building the Product Roadmap
Starting with a low-fidelity product outline, we aligned the team on priorities and identified areas where we could reduce unnecessary development work. Instead of building custom solutions, we leveraged:
✅ Twilio for SMS reminders
✅ Native calendar tools for scheduling & notifications
✅ Native calendar tools for scheduling & notifications
UX & Iteration: Redefining Data Collection
One of the biggest UX challenges was data collection. Instead of overwhelming users with long-form inputs, we tested different cadences and discovered:
📊 Micro-interactions performed better: Asking for 2–3 key data points over seven days led to higher engagement than requesting bulk updates infrequently.
This iterative approach shaped the final product, ensuring smoother user adoption.
Designing for Mobile & EMR Integration
Unlike typical mobile-first approaches, we needed to learn from existing EMRs to design reusable patient profiles that could seamlessly integrate into various healthcare systems.
📱 The mobile experience fast-followed, focusing on:
Brand storytelling to build trust.
Clear ways to surface important health updates.
The introduction of "Build Your Support Group," enabling family and friends to stay informed and provide meaningful help.
Impact & Learnings
By working backward and leveraging real user feedback, MyLÚA successfully launched as a patient-centered healthcare tool that balances proactive planning, family engagement, and seamless data collection. This approach not only improved UX but also streamlined internal development efforts, ensuring a scalable, user-friendly solution.
Normally mobile informs desktop designs, but in this case we needed to learn from existing EMRs and help create patient profiles that can be reused by many data providers.
The mobile experience fast followed with some brand storytelling and lots of ways to showcase information. I introduced "build your support group" functionality to keep your circle in the know on how to help the pregnant mother.
Final Takeaway
MyLÚA wasn’t just about pregnancy—it was about empowering women and families with the right tools and knowledge to navigate the entire journey. By working backwards from the real needs of patients, we built a product roadmap that prioritized preparation, integration, and support.
Through lean design principles, strategic tech integrations, and iterative UX testing, we transformed complex healthcare processes into a simple, intuitive experience. The result? A platform that keeps mothers informed, families involved, and healthcare teams aligned—helping women avoid postpartum struggles through proactive care.
This project was a testament to the power of human-centered design in healthcare—where clarity, connection, and preparation make all the difference.
