MyLÚA is changing healthcare community
I was brought on to finalize the branding and create a first product offering that could aid women in avoiding postpartum symptoms by being prepared for the entire process of pregnancy. The whole health product, without a Product Manager
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Working backwards to outline what kind of product roadmap we need to be ready for. Key takeaways were a need to help patients be prepared for appointments, and integrating family into this process
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Low fi product outline helped align the team. This also identified some tech we can avoid building. Leaning on Twiliio for texts and native calendar tools to help with notifications.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/2ef6ba23-cd91-4cc7-ba53-4d17bd383e99_rw_1920.png?h=80421bc17ebb067edeeee8baa2a53115)
UX focused on data collection lead to many iterations. The final version exposed how often we can get 2-3 pieces of data across 7 days instead of asking for a large list of updates from the user too often.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/42666ce3-7200-4dbd-b1c1-3c753394f6e9_rw_1920.png?h=9733ce59fb7347f5a426cd6d4d307c24)
Normally mobile informs desktop designs, but in this case we needed to learn from existing EMRs and help create patient profiles that can be reused by many data providers.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/b2915896-b5f3-481b-b0cd-8186d4791594_rw_1920.png?h=f5625bc94a78fc2c4ba7ed5c982680cd)
The mobile experience fast followed with some brand storytelling and lots of ways to showcase information. I introduced "build your support group" functionality to keep your circle in the know on how to help the pregnant mother.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/98853872-a43c-4d13-902f-3bdfad36888c_rw_1920.png?h=b3f85bd41e105c9d0daef67ee61c9332)
Enjoy the prototype!