UX Art Director I was asked to take an existing application, breakdown what the users are having issues with and create a SAAS that would rival any language learning software.
Experiential Branding Language: Nulu was a straightforward design relied heavily on current content to drive users to read every day. I took this and added a layer of gamfication, daily reading plans, and added a quiz element that would extend a form of celebration to the daily user.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/fbb8fa46556ace5a2b51b903_rw_1200.png?h=4c7c3def97cc27cabc53f5089f036f29)
The entire sign up process was revamped and simplified. With a more clear onboarding process facebook signups were no longer the only point of entry.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/a3543690814b1c81997cbe11_rw_1920.jpg?h=abb8600dace3ab5aead2eadfd6797c86)
The desktop experience was segmented into very clear uses so the customer can get the most out of the application, while developing their own way of learning.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/616de844469d281e057aa19e_rw_1920.png?h=05bc54bbe1223581b2f1c96d66e83e32)
The mobile experience was crafted to be an extension of the great tools offered in the desktop. The usability was key to how I pushed this software to be a different way to Nulu, as opposed to adding a mobile responsive framework.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/76026dc030bb3b4cfed255d7_rw_1920.jpg?h=e45d741b7b67b53ae563e7e03363646b)
adding a flashcard should be easy!
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/c813481ddfb23ea2b7b20d5b_rw_1920.jpg?h=7fe9883ebd7767917480e627a0e6e903)
Finishing a quiz feels great!
I made sure that when users are done with a story and quiz that they would feel like a million bucks! This is what I call " The Mario Moment", watching your score explode and enjoying the exit message.
( like mario bros. )