Using analytics to create a better experience...
The numbers had shown over and over that the application had fatal flaws in design and information architecture. I created a new plan and experience to solve the loan application and account mangement process so that they work together instead.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/5347bd87469c6735aa6b315c_rw_1920.png?h=c4cc590219e889989ac12f7f2203ac33)
Making a payment and understanding your loan should not be difficult
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/fe8aca71ecfa1c138e6963d1_rw_1920.jpg?h=a4d2fbb8fcec695585b384149bafbb28)
The call to actions should be clear
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/140d626645ccb56f7feae4ff_rw_1920.jpg?h=50fc2427a27c9d700d33c75dd5315a44)
Make it interactive.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/46843a9ea178d23e1d9356cb_rw_1920.png?h=a730f0701e0b0e6fcb29fb997e217ac7)
planning for errors.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/1c646948064568468f0884f2_rw_1920.jpg?h=32975e479f6fd5f8be2b725492584b4c)
Using subtle the errors so we don't panic the user.
![](https://cdn.myportfolio.com/0b5e0de7c2361a05a2c8ffa0a285ff24/6f37da45ccb0a4bfd38f86fc_rw_1920.jpg?h=eb3f04f21536b15fe27132a160287f53)
The mario moment... Happy ending!